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Dental Up is your source for everything dental. Shaun Keating and Clinical Guests talk truth and analytics in a no holds barred approach with topics that include: industry standards, innovations, education, technology, and patient care. 

Mar 24, 2017

In 1976, Dr. Feffer started his own practice from the ground up knowing he wanted to head in his own direction. Although he had all the knowledge in dentistry, he was unsure how to market or run a business. Not wanting to compromise quality and consistency, Dr. Feffer, used Keating Dental Arts from the beginning. He soon learned that he needed to be proactive about growing his business and came up with his own marketing strategies that have made his practice successful. Dr. Feffer explains that dentists are not the competition, but rather every consumer company selling products\services. This means that the most important marketing tactic is knowing how to sell dentistry and make people desire your work.